1970 - Premiere
Marie-Louise Schaernack opens Hamburg's first secondhand store in the Eppendorf district of the city.
1970 - Premiere
Marie-Louise Schaernack opens Hamburg's first secondhand store in the Eppendorf district of the city.
1973 - Change of scene
Expansion and move to ABC-Strasse 19 in the ABC quarter of downtown Hamburg. Opening of Men's Department. Company name SECONDELLA entered in the Hamburg Commercial Register.
1992 - Hitting the spot
Move to nearby Hohe Bleichen 5. Introduction of merchandise planning and control system.
1995 - Patently right
SECONDELLA brand registered with German Patent Office. Corporate identity devised to mark 25th anniversary of launch.
1999 - Expansion
Opening of SECONDELLA DEPOT increases total space to 300 square metres, with 30 metres of shopfront display windows.
2000 - Networking
SECONDELLA goes online. Launch of domain www.secondella.de
2002 - Fashion + Moda
Range expanded with 'SecondSeason' - brand new luxury designer fashion for men and women from Italy.
2003 - Success
SECONDELLA becomes a GmbH . Brigitte Kasper and Silke Griebel appointed partners. Second SECONDELLA fashion show celebrates modernization of STERNHOF office building.
2004 - Vision
Hamburg Chamber of Commerce campaign for more apprenticeships encourages SECONDELLA to offer its first training place. In 2007 SECONDELLA's photo 'Living Doll' takes 3rd place in the Chamber's Creative Award..
2008 - Expertise
SECONDELLA offers second traineeship. Relaunch of website. SECONDELLA is a founder member of ABC Quarter Retailers' Association. SECONDELLA features in the book "Trends & Lifestyles in Hamburg": Curiosities of a Big City' (German).
