For us fashion is a fantastic instrument for giving expression to our visions.
Marrying cultural diversity with fashion, our broad perspective gives our clients full scope for discovering and fulfilling their desires.
For us fashion is a fantastic instrument for giving expression to our visions.
Marrying cultural diversity with fashion, our broad perspective gives our clients full scope for discovering and fulfilling their desires.
Marie-Louise Schaernack: Dreams - Ideas - Reality
"To have visions, to make dreams and ideas a reality, to take them further and to see the company as a vibrant cosmos crying out to be reinvented again and again, SECONDELLA has fuelled my creativity - for almost 40 years."
Biography
Adores theatre and the movies from an early age, even participating in Gustaf Gründgens' legendary filming of Goethe's 'Faust I'. Teenage model for F.C.Gundlach as preliminary to modelling career. At 30, founds SECONDELLA and makes it a leading multi-brand designer store offering luxury secondhand and second-season fashions for men and women. In the 1980s, manages to combine running SECONDELLA with sojourns on family duties in Asia and the USA.
Withdrawal from everyday operations since 2005. With the freer perspective of looking in from outside, providing SECONDELLA with fresh impulses. Continues to look after the media and the press and meanwhile involved in developing the recently founded traders' association for Hamburg's ABC quarter.
Favourite designers:
JIL SANDER - purity of style
YVES SAINT LAURENT - a noble Phantasie
Brigitte Kasper: My handbag is my home
"To dedicate oneself to fashion and to make it one's vocation is a never-ending adventure full of excitement, esprit, irony and love - fashion quite simply offers me everything, a full life!"
Biography
Studies and graduates in "Fashion design" at Hamburg Academy of Design
Works for Japanese fashion YUCA in Hamburg
With SECONDELLA since 1996
Partner and director with SECONDELLA GmbH & CO KG since 2003
Special achievement: Designs figurines for SECONDELLA website and advertisement campaigns
Silke Griebel: Paul Smith - I love him!
"As a visual person, for me fashion and fashion history are conveyed primarily in photos. My first love is therefore photography. Photographs stimulate my imagination and foster creativity. SECONDELLA is the ideal frame for me, for fashion here takes another course."
Life motto: Improvisation - Seize the day!
Biography
Apprenticeship in retailing
With SECONDELLA since 1976
As manager since 1982
Partner and director of SECONDELLA GmbH & CO since 2003
Special: Photography for SECONDELLA website and advertising
